We were StokeSignals. Now we are Prequel. Yep. We've renamed our naming agency.
How's that for meta?

There was nothing wrong with our old name. We liked it. A lot. We own the trademark. We have a great domain name. Clients and partners have known us by that name - for 10 years. So… we decided to change our name.Makes total sense, right?
Check out our rather wordy site and let us know what you think.

If your name

isn't helping you

you need a new one

We help companies level-up their brands and navigate all manner of challenges related to naming and brand architecture.


developing a new name to help your brand reach its full potential
customer-centric revisions to brand architectures & new naming systems
evaluation of brand equity and product portfolio naming conventions
We create
names that are unique and ownable
— names that become the foundation of powerful, profitable brands.
We can also help you sort through the strategic questions around brand equity, renaming, and merging product portfolios.
We have been there, done that.
Here’s when we typically hear from companies interested in our services:
you’re about to spend significant money on awareness, but you realize that you need to professionalize and upgrade the brand, first
there’s a trademark issue with the original name (often it was never screened)
there’s been a merger, acquisition, or roll-up: a new name is required, for a plethora of reasons, and/or the product portfolio naming system is an absolute mess
there's ABOUT TO BE a merger, acquisition, or roll-up: you want to understand the current brand equity and/or the potential name-related challenges ahead

if this sounds like you

we should talk

Reach out. We think you'll find it was time well spent.