Does it even need a name? If so, what kind of name? Is this name idea we have any good? Do we need a whole new name and brand for the holdco, or will one of these names work? What do we do with acquired brands? What do I need to know about trademarks? Our naming system is coming off the rails; how do we fix it? What are the risks associated with renaming? How can brand architecture support our exit strategy?

We'll listen to your situation and use our decades of experience to provide you with simple, actionable advice.

If you have multiple brands to bring together or a product/service portfolio that has grown increasingly unwieldy, now's the time to fix it. We'll come in, evaluate the situation - taking into consideration practical and logistical concerns, brand equity, growth goals, exit planning, and more - and provide you with options and a recommendation.

Then we'll give you the tools to execute - and to KEEP executing after we're gone. We can also help bring stakeholders along... being an outsider does have its advantages.

We'll guide you through the process, attend meetings with key stakeholders, evaluate existing brands or equity, interface with your trademark attorneys, create and present a list of pre-screened names for your consideration, help your team make a decision, advise on transition planning, etc.

Basically, we'll do what it takes to get your naming project across the finish line.